AT A VALUATION OF AROUND $135 BILLION, SKINCARE IS ONE OF THE FASTEST GROWING INDUSTRIES RIGHT NOW. EVERYDAY MORE AND MORE PEOPLE ARE LOOKING FOR WAYS TO IMPROVE THEIR SKIN FROM BLEMISHES TO WRINKLES MAKING THIS A KEY PLACE FOR INVESTMENT.
There is abundance of skincare products out there and nearly every person you know will have their ‘‘go-to’’ products. While it’s helpful to get recommendations from friends, family, bloggers, etc but everybody’s skin is different, and you can still be left with so many questions and can’t spend your life researching, buying, and trying new product just to get to the perfect one.
For last decade the anti-aging skincare has been growing exponentially compared to other skincare areas. Companies are making millions by introducing new products with their ‘’latest innovations’’ however when examined a lot of these products aren’t very different from each other, especially generic products!
Generic products are similar off brand-name products that have the effects, intended use, risks, safety, and strength as the original product. In other words, their pharmacological effects are the same as those of their brand-name counterparts.
Many people become concerned because generic products are often substantially cheaper (up to 80%) than the brand-name versions. They wonder if their effectiveness and safety have been compromised in the process of reducing the retail price. The truth is however generic drugs are only cheaper because the manufacturers have not had the expenses of developing and marketing a new product.
When a company brings a new product onto the market, the firm has already spent substantial money and resources on research, development, marketing and promotion of the drug, or in this case, skincare product. A patent is granted that gives the company that developed the drug an exclusive right to sell the drug if the patent is in effect. So, there’s no truth in the myths that generic products are manufactured in poorer-quality facilities or are inferior in quality to brand-name products.
At Nefreti our very first aim was to bring skincare products (Serums & Supplements) in the market that are effective and proven to work but at very affordable prices, for anti-ageing if you go to high street store or look online for example, the majority of branded anti-ageing serum/cream will cost from £80 to £500. This is normally for quantities ranging in the 30 ml to 50 ml range, while working in pharmaceutical industry for more than 20 years I learned that there is a possibility to bring the most premium ingredients into products at very competitive prices without compromising on the quality.
We started working on this project in March 2017, collaborated with the best skincare manufacturer in Europe & USA, identifying the most well-researched and developed skincare ingredients. In the end only six made the cut and were up to our standard. These are: LIFTONIN®-XPRESS, 24K GOLD, RARE PINK DIAMOND, ARGIRELINE, 4% SYN-AKE VENOM & HYALURONIC ACID.
What makes our products different is the concentration of each of our ingredients. A prime example is SYN-AKE venom. SYN-AKE venom is a synthetic compound that replicates the venom of the Temple Viper snake, this compound has been proven to reduced wrinkles and fine lines. Majority of serums contains less than 1% of SYN-AKE whereas here at Nefreti our flagship serum contains a 4% SYN-AKE concentration. This percentage difference makes a significant difference in the efficacy of our anti-ageing serum. Why have we done this? It’s because here at Nefreti Skincare we do not comprise on quality, ever.
You must be thinking how we can sell our products at such a low price with the best ingredients and concentrations, it’s very simple, unlike other brands we don’t focus on unnecessary packaging that you, the customer, will end up paying.
Here at Nefreti Skincare we have simple packaging, using as many recyclable materials as possible and focus more on product quality which is environment friendly and remain as premium product.
Nefreti serum and supplements are not ordinary products as available out there but this is a highly concentrated and effective combination of best anti-ageing ingredients available on the planet. You will not find any similar anti-ageing serum on the market that shares such a unique combination of our key ingredients.
What else is unique?
If you’re frequent user of skincare products than you must have heard the word “ampules” a lot in recent history, so what exactly is this? Ampules are the glass container that contain serums liquid.
Our ampules contain our supercharged serum giving your skin more dramatic results in a shorter amount of time. Unlike other traditional serums that come in glass/plastic bottles and are dispensed onto the skin via a pipette. We at Nefreti have decided to use clinic-grade ampules which have been expertly produced and packaged to maintain the potency of the serum inside all the time. They are also stable, hygienic, and sealed until you are ready to use them.
Nefreti ampules contain our serum and are designed to keep all the active ingredients active so once you’ve opened to apply, you are putting only the best quality of product on your skin. Our ampules also ensure you apply the optimum amount of product to your skin; ensuring maximum results and minimal wastage. We can’t forget to say that our ampules are also recyclable because once again, we care about the environment.
Serums are typically thinner, highly concentrated and lighter than moisturizers and creams, and have a wide variety of functions. Our serum has active ingredients in them that should penetrate as deeply into your skin as possible. For this reason, you should always apply a serum directly to your skin after cleansing or toning and before your moisturizer and sunscreen. Our serum absorbs quickly and can be used at both morning and night.
Serums tend to be more expensive than other skin care products because of their high concentration of active ingredients but being that they’re full of potent ingredients, a little goes a long way. We kept our serum simple, environmentally friendly and are producing it for as little as possible without compromising on quality and efficacy. If you want a premium skincare product for an affordable price, look no further than Nefreti.
